Did I just add the alt-text to the image above? Well, no, to be honest. But, it’s necessary, if the page needs a high ranking on search engines. SEO writing is a process that includes keyword optimization, link-building, high-quality content, page speed, and other important aspects. There are three main types of SEO:
- On-site SEO
- Off-site SEO
- Technical SEO
What is SEO Writing?
As stated above, SEO writing links to a website’s visibility on the search engine. Latent semantic indexing, related keywords, and readable structure are some pivotal pointers for search engine rankings. The content should be informative, relevant, educational, and shareable. Different formats are used to display information:
- Web page content
- Blogs
- Articles
- Video Content
- Infographics
- Podcasts
- Listicles
- E-books
- Social Media Posts
There are several parts to writing an SEO-based blog. Following are some essential factors:
Keyword Usage & Optimization
Adding optimal keywords to the content requires explicit research and identification of what the target audience is seeking; these keywords are, thereafter, aligned with the content. Finding the right order of incorporating keywords, without having any effect on readability is the key.
Another important aspect is the topic, whether it’s the main heading or sub heading(s). By adding the proper keywords (with a high volume of searches per month) to the topic, you can increase the visibility of your website or blog. In other words, the search engine will render a higher ranking to your page, compared to a similar one (without keywords in the topic).
Relevance, Authority, and Volume are the three main characteristics of keyword additions. The reader’s keyword(s) will help rank your website (only if it is present on your page). Having backlinks and informational content will assist search bots in ranking your page. On the other hand, if the keyword is laden with strong sources (Wall Street, Time, etc.), the search engine will not consider the webpage.
Lastly, you can rank on the first page for some keywords if no one searches for them. However, you will not receive any traffic.
User’s Needs
When typing a keyword, the user wants to find valuable data about different topics. It is essential to know the user intent for higher rankings. There are four types of intents:
- Informational (searching for information)
- Transactional (booking for an appointment, or making a purchase)
- Navigational (looking for a renowned brand or website)
- Commercial (comparing products, reading reviews, etc.)
Readability
Content quality is a pivotal aspect for search engines. Your webpage or blog should deliver an enjoyable read together with important keywords. Use concise language and internal links for better visibility on the search engines.
Historical Optimization
Have you ever updated blogs or websites that have waned away from the search engine’s reach? Well, that’s called historical optimization. It’s essential to update web pages, primarily by assessing the requirements (new keywords, more information, improved readability, etc.) and fixing the text.
Other Aspects
Apart from the pointers mentioned above, several factors link to a webpage’s rank on search engines:
- Optimize the title
- Include keywords in the meta description
- Add alt text to pictures
- Link to authoritative websites
- Go for longer posts
- Add links in your webpages
- Compress pictures
Search Engines
The importance of high rankings on search engines is immense. According to research, the CTRs (click-through rates) for webpages in the first position is 25%, followed by 15% and 2.5% for websites in the second and tenth position respectively. Subsequently, websites on the second and third pages receive even fewer CTRs.
According to Search Engine Journal, the search engine market in 2021 was:
- Google: 92.26%
- Bing: 2.29%
- Yahoo: 1.52%
- Baidu: 1.47%
- Others: <1%
Is your website hanging by a thin thread or need some SEO revamping? Connect with Digicile, one of the best companies for SEO management.
