Ray Allen, a renowned basketball player, once said, “You don’t need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.”

Compared to other marketing tools, social media has taken the world by storm, providing excellent methods and platforms to connect with prospects and nurture relationships. Moreover, it helps drive traffic to websites, augments brand reputation, and enhances customer interaction. This podium is the best place for individuals to form communities or groups for different purposes.

Social Media – The World Within

Research and development play a critical role in data collection, analysis, and dissemination. Following are some facts and figures of US adults using social media:

  • YouTube: 73%
  • Instagram: 35%
  • Facebook: 68%
  • Twitter: 24%
  • LinkedIn: 25%
  • Pinterest: 29%

N.B. These figures are provided by Pew Research Center.

With people acclimatizing to the online world, the growth of social media is evident. Individuals participate in building communities or social networks on different platforms. Red Cross, a humanitarian organization, conducted research on the above-mentioned aspect.

  • Facebook: 58%
  • YouTube: 31%
  • Myspace: 24%
  • LinkedIn: 9%
  • Flicker: 6%

Education is a discipline that renders learning experiences to individuals of all ages. It helps to broaden mindsets and improve communication. With the advent of the Internet and social media, people are moving towards online information for their queries. According to research by Mats University, membership in social networking sites is an astounding 95.7%.

Using Social Media for Businesses

Social Media is a two-way communication platform for individuals, entrepreneurs, and organizations. It helps to accomplish objectives, increase sales, and build relationships. Customers can interact with business entities on a personal level and develop a common understanding for achieving results. Social media platforms are diverse and beneficial: Each website manages a different niche.

Following are some social media platforms with key offerings:

  • Facebook: For communication and marketing
  • Twitter: For communication and marketing
  • Instagram: For communication, imagery, shorts, and marketing
  • Tumblr: For blogging
  • LinkedIn: For corporate entities and entrepreneurs
  • YouTube: For videos and marketing

Social media can help businesses to:

  • Increase revenues
  • Brand development
  • Exchange information
  • Reduce marketing costs
  • Recruit staff
  • Increase traffic

SMEs can benefit from social media platforms greatly. To enhance brand awareness and recognition, a new or budding business needs to find the right target audience. Facebook, for example, uses targeted segments and strategies to connect businesses with individuals who have specific wants. The website’s marketing is based on various denominations, such as country, age, gender, and other specifics.

Develop attractive content that mesmerizes the viewer. Images and videos are preferred by most entrepreneurs and companies. According to research, videos have the largest rate of conversion with respect to online sales.

Build connections with the audience. Select the preferred time of contact and engage in a fruitful conversation with the prospect or client. You can also build a community or group once the product or service takes ground. It helps to create a positive image of your brand. Offer real value if you want to improve the engagement rates with prospects.

You can also advertise your brand on Facebook, Twitter, or any other social media platform. This helps to increase CTRs, reach, and credibility. User quality is also a prime concern for small businesses. For example, if a company wants to engage with teenagers, or kids, it would likely opt for Facebook, Instagram, or Snapchat. On the other hand, if a company is searching for adult purchasers, it would go for Facebook, Twitter or LinkedIn.

If your company is in need of a reliable marketing campaign, connect with Digicile, a result-driven marketing firm. Digital Marketing, SEO Campaigns, Graphic Designing, and Website Design and Development are what we offer.

If you want to book an appointment or connect with our correspondent, call or email us!